Everyone loves blueberries – and we jumped at the chance to reinvigorate the consumer facing website for the Australian Blueberry Growers Association.
The Australian Blueberry Growers Association (ABGA) are the majority industry group for blueberry growers in Australia. The old website was a little dated, and they were after a new website that allowed them to better feature the luscious delight that is the blueberry, along with the valuable product information that their users were asking for – nutritional info, recipes, and how the berry-mad consumer can get their hands on some blueberries!
We worked with ABGA to develop an understanding of the brand, and created a refreshed visual style that would resonate with the brand and the audience.
The website reaches out to an audience who are health-conscious and are interested in the provenance of the food they serve their family. We cater to this audience in the look and feel of the website, as well as in highlighting content such as nutritional information, grower locations, grow and pick your own info, and recipes.
The site drives user engagement through social media integration, commenting on recipes and blog articles and submitting their own recipes to the website to share with others.