A sophisticated, user-friendly experience to improve member loyalty and increase retention
With an 80-year operating history under their belt and a community of over 80,000 members, Health Partners is South Australia’s largest open health fund. Based in Adelaide, and with several metro clinics, Health Partners is all about providing quality, value-for-money health insurance and services to the community.
With a renewed focus on their digital member experience, we were called in to collaborate with the Health Partners team to redesign and redevelop their marketing website.
They chose Evolution 7 due to our comprehensive experience in building applications that deliver fast, smooth and intuitive user experience. Exactly what you’d want from your health insurance provider, after all.
They also knew that we could provide them with a tool that allows them to monitor and track user actions, helping drive better value and, most importantly, increase conversions of new users in the future.
So that’s exactly what we did. We re-built their marketing website from the ground up, making sure it was a fast, seamless experience suited to all members. So well suited, in fact, that it would improve member loyalty and increase retention.