The homepage is designed to surface the content/actions that users are most interested in when they come to the website. For property hunters, the prominent search bar allows them to dive into the search experience straight from the homepage. For existing tenants, digital forms and information (ie for emergency repairs or maintenance) are located quickly and easily. With clear headings and relevant content/links, users can hone in on the content most relevant to them.
Other content on the homepage meets business objectives, by conveying credibility with key statistics, showing a range of properties, and highlighting their nationwide coverage.
Using Algolia to provide lightening fast search, typeahead results and predictive searching, the search experience is the heart of the website content. Allowing users to quickly isolate their search to preferred suburbs or areas, both simplified and advanced filtering options means users can narrow down the available properties to those which meet their criteria.
Not all property hunters are deeply familiar with their desired suburb. ‘Search by Map’ allows users to narrow down their search by property criteria, then review where those properties are located on map, in relation to one another and other features such as public transport and shops.
A key business outcome of the website redevelopment was to improve self-service, allowing for digital submission of transactional actions like maintenance requests, and a centralised repository for all other forms for tenants. By making these available on the website, tenants aren’t restricted by business hours or the availability of the their property manager; and it reduces the need of office staff to triage and respond to phone calls and physical forms.