Burch & Purchese
A responsive and engaging move from retail to digital
If you’ve got a sweet tooth, you’ve likely heard of Darren Purchese. Considered one of Australia’s most respected pastry chefs, and a regular Masterchef Australia guest, Darren has built a reputation on his downright decadent and delicious desserts. A reputation so beloved that he’s written, and published, five different cookbooks.
But he’s not alone in his confectionary calling. He founded Burch and Purchese Sweet Studio alongside his wife, Cath Claringbold, back in 2011. And ten years on, their studio continues to be a Melbourne institution known for its edible art and glorious handmade creations.
That said, COVID-19’s global pandemic threw the Burch and Purchese team a few curve balls. Not all of them dipped in chocolate and spiked with rum. They decided to change with the times and quickly pivoted to an online-only business model. The studio team also came to the kitchen table with ideas for new revenue streams, including virtual cooking classes and a new range of Burch and Purchese products sold nation-wide.
But where does Evolution 7 come in? Burch and Purchese needed our expertise to help them take this bold business step. Moving from retail into the digital world is no easy feat, so we were there to update their website to be a responsive, engaging and, most importantly, evolving digital platform that captured the joyous Burch and Purchese brand and provided exceptional user experience.