Turning up the heat on online ordering
The initial brief required Evolution 7 to build upon the current menu browsing experience on the website, introducing the functionality for users to select their order times, closest or favourite restaurants and proceed to browse their locally priced menu before proceeding to the purchase stage of the journey.
Relish, the Grill’d membership program, was a key requirement for personalising and streamlining the online ordering experience. With additional functionality to add favourite restaurants and products, along with the storage and management of payment details and account settings.
Following the MVP release, further requirements were introduced to optimise the experience, with a change of payment gateway to facilitate Google and Apple Pay options, along with the introduction of Delivery, Powered by Door Dash, into the Grill’d online ordering experience.