Building a brilliant strategy
In this case, accessibility is a two-step process: before users can evaluate a product’s suitability for a commercial project, they must first be able to find it. Excellent search functionality would be key to deliver this requirement and we knew that Algolia was up to the task.
Algolia is cutting edge search software that allows for increased flexibility in delivering search results, as well as lightning quick response times and enhanced user experience. The E7 developers integrated Algolia’s leading search interface to streamline the user experience and make finding the product they need instantaneous.
Next, we had to land on a structure for Mondolux’s product category and product detail pages. Because most Mondolux lighting products come in multiple variations (different beam angles, colour temperatures, and so on), we had to take care not to inundate and overwhelm customers with information.
Two custom tools helped us protect against cognitive overload and assist these busy professionals select the right product for their needs: a configurator and a “lux calculator.”
Mondolux’s configurator programmatically generates information-rich PDF datasheets based on which parameters the users select. Doing so required us to build individual components capturing product variation types.
During our user research, all three customer groups spoke to the power of visual tools. We translated this insight into a custom “lux calculator” that populates lux output based on beam angle, lumen output, and height.
In addition to the site’s information flow and functionality, we also had to consider brand visibility in an already saturated market. To position Mondolux alongside its more established competitors, we performed extensive keyword research and optimised product category pages using best-practice SEO tactics. We backed that up with a multi-channel marketing plan to increase brand awareness and drive additional traffic to Mondolux’s newly-launched website.