Visit Phillip Island
A hop and a skip south of Melbourne
Phillip Island is a haven for wildlife enthusiasts, motorheads (hello Grand Prix!) and holidaymakers alike. With pristine coastline and a healthy penguin population, it’s also an environmental sanctuary beloved by locals.
Destination Phillip Island (DPI) are responsible for all tourism promotion in the Phillip Island region. They work with local operators, Visit Victoria and neighbouring RTB’s to drive awareness and push visitation.
To be more effective, DPI needed a new destination marketing site. Their old ‘Visit Phillip Island’ website was outdated, difficult to update and no longer serving the needs of visitors. They wanted their new site to be striking and contemporary, packed with need-to-know content for visitors and functional across all devices, from mobile to desktop. Not to mention cost effective.
ROAM was the perfect fit for this project. On Roam, tourism bodies can actually create stunning destination marketing websites and save time using the Australian Tourism Data Warehouse (ATDW), Zomato and Instagram integrations while still allowing for a completely bespoke design - meaning we could create an experience that was unique to Phillip Island and captured the island’s natural beauty and attractions.
When creating the new site, we prioritised custom pages, operator listings and blogs for engaging user experience, social feeds and sharing functions, and upgraded search capability and SEO optimisation for premium visibility.