Intuitive content architecture
The brief might have been simple: build a responsive new website for the Noosa region destination. But to achieve this, there were a lot of boxes that needed to be ticked.
Some of the major priorities included ensuring that the new Visit Noosa website integrated existing sub-sites into the main website using intuitive content architecture; implementing best UX design and function; simplifying the site structure so that the in-house Noosa team could work autonomously; and future-proofing with the ability to add new features and technology without major costs or need to upgrade the entire system. Roam is adept at providing destination marketers with a comprehensive set of features delivering best-in-class DMO websites.
Besides this, the act of generating and enabling website bookings and enquiries was a key focus. We integrated an itinerary-building platform that included personalised directions, to enhance the user experience and easily connect customers with products, experiences and destination information.
One of the powerful features of Roam is the product directory and search experience, providing a lightning fast way to search all content across the site with a few keystrokes. In addition, we implemented a custom booking widget for TN which gives users the ability to search and book accommodation directly on the site.
Lastly, we had to find a new digital partner that was proactive, results-oriented and understood destination marketing foundations to provide TN with a long-term website and digital solutions for new products in the future.