The first step in the redevelopment project was understanding all existing website analytics and other relevant data. This gave us a deeper understanding of user needs and how we could support the user journey with user-focused design, easily navigable site architecture and a call-to-action placement strategy.
Once the development of the website kicked off, our strategists ensured that the website was search engine optimised, including technical and on-page SEO measures. And that all redirects were in place to keep SEO value and authority.
We set up and configured Google Analytics, Google Search Console and Google Tag Manager, all of which allows for better digital marketing reporting and ultimately improved content opportunities.