Uncomplicating the complicated
Offering white-labelled provider services frees BTB’s clients from onerous, complex technicalities; instead, they can focus their time and efforts on customer acquisition, retention, and care.
Because BTB’s business model hinges on convenience and accessibility, we devised a digital solution to do the same. Prior to engaging our team, BTB relied almost exclusively on word of mouth marketing and referral business; to keep pace with smaller competitors--many of whom had already built out sophisticated digital presences--we agreed it was time to reimagine BTB’s website as a marketing tool.
To help users quickly and easily locate relevant products and convince them of BTB’s standing as a premium, trusted, and reliable solution, we concepted a new website with smart, simple navigation and messaging. Proactively attending to customers’ needs is a proven way to increase conversion, so the next logical step was to nail down precisely which eyes BTB wanted on their business.