A user experience tailored to Jean Hailes
We operated with a strategy-led, user-centred approach to user experience, consulting with key stakeholders to ensure the final design meets the required brief and objectives.
Based on the digital vision for the business, and the future role of the website with regards to key customer journeys, our digital strategists will worked closely with the design lead to ensure an experience that is easy to use and intuitive to the user.
Our strategy-led approach included thorough user experience research, reviewing all available data about the existing website, Google Analytics data, industry trends and insights, and other customer data provided.
Additionally, we conducted collaborative workshops, developed user personas, and comprehensive customer journeys. It was essential to have a deep understanding of the users needs, so we could develop an experience that fulfills those user needs, optimising site macro and micro conversions.
The information architecture development involved applying a strategic, user-centred approach to refine the core structure of the site to meet the needs of different audiences and key goals. Our key goal in doing so was to make Jean Hails’s rich content easily found and accessible, with conversion goals clearly defined, and further calls to action presented prominently.