We worked closely with Driscoll’s to craft a beautiful website that would inspire, surprise and delight their customers and people new to the brand alike.
Research and insights showed that being Australian grown is particularly important for Australian consumers, and with recent health scares concerning imported berries that was doubly so. Driscoll's works very closely with Australian farmers, and all berries marketed and sold here are from Australian farms, so we needed to tell that story and share how Driscoll's is helping Australian farmers whilst at the same time providing a delicious, home-grown product we all like to enjoy.
We wanted to inspire users to enjoy, learn more about, and create with berries. While (nearly) everyone enjoys berries, not everyone is aware of the considerable health benefits, so this forms an important part of the site content. We also wanted users to explore all the berries have to offer - whilst Driscoll's is well known for strawberries, it's less well known that they also produce blackberries, so the user journey here is fashioned to take them on through that narrative.