Driscoll's Australia
Driscoll’s is a leading berry business, operating in the United States for 100 years and Australia for five.
Driscoll’s came to us with no digital presence for the Australian market: they wanted a website that conveyed joy, playfulness and delight in berries, while appealing specifically to Australian consumers and farmers.
We worked closely with Driscoll’s to craft a beautiful website that would inspire, surprise and delight their customers and people new to the brand alike.
Research and insights showed that being Australian grown is particularly important for Australian consumers, and with recent health scares concerning imported berries that was doubly so. Driscoll's works very closely with Australian farmers, and all berries marketed and sold here are from Australian farms, so we needed to tell that story and share how Driscoll's is helping Australian farmers whilst at the same time providing a delicious, home-grown product we all like to enjoy.
We wanted to inspire users to enjoy, learn more about, and create with berries. While (nearly) everyone enjoys berries, not everyone is aware of the considerable health benefits, so this forms an important part of the site content. We also wanted users to explore all the berries have to offer - whilst Driscoll's is well known for strawberries, it's less well known that they also produce blackberries, so the user journey here is fashioned to take them on through that narrative.
The berries themselves are the hero of the story.
We utilised custom photography showcasing the beautiful berries, with lifestyle shots and in particular supporting the amazing recipes that inspire people to use berries in everyday food preparation.
Responsive design ensures a beautiful experience across all devices.
