Tonnes of tasty tech.
Our team of backend developers purpose built a data model to handle products, regions, restaurants, and “Local Matters” content via Craft, our CMS of choice here at Evolution 7. Products were unexpectedly complex due to the interaction of different region price tiers, names, variants, and nutritional information, but Craft handled everything beautifully.
Modeling complex data in Craft also paved the way for us to implement the “Grill’d API”, giving the business a streamlined and scalable way to share data with other sites and applications. By incorporating several data sources into a unified API endpoint, product, restaurant, and other content is easily delivered to other properties in the ecosystem (an ecommerce site or a mobile app, for example).
Here’s a taste of what you’ll find on the new Grill’d site:
Because the Grill’d menu is such a key ingredient to the website’s success, we knew its design and functionality had to be flawless. After several iterations, we landed on an approach that felt a bit more “analog” in tone, displaying across two-columns like a traditional, printed menu. This design was well-received by stakeholders and customers alike.
Find a restaurant
After plenty of testing, we opted for a full-screen, map-based approach to help customers find their “local.” Using a conventional “mapping” type UI, customers can pan and zoom, or select from a list of restaurants to the left of the map.
Vegetarian? Vegan? Gluten-free? Everyone is welcome! The website now houses a dedicated section for food tribes, complete with menu recommendations and healthy eating options.
These pages deliver quick access to your local Grill’d opening hours, news, and happenings. We blended shot footage with cheeky illustrations, and pulled Local Matters content from an external datasource synchronized with the website.
We architected a robust, load-balanced solution on Amazon AWS that could handle heavy traffic, and tackled caching/CDN/WAF duties with Cloudflare. The site now delivers a lightning fast experience, and we’re thrilled to share the site has maintained 99.99% uptime since launch.
To isolate campaign traffic from typical website traffic, we developed a swift, scalable solution using serverless tech including AWS Lambda and Dynamo DB. With this solution, the new Grill’d website can sustain massive campaign traffic without affecting page load. To learn more about this innovative technique, check out our “Avo Go” campaign case study (coming soon).
In light of the website’s many, layered complexities, we put together an analytics and measurement plan far beyond what is normally available on Google Analytics. Thanks to a custom tracking setup deployed through Tealium, our team has at-a-glance access to which sources drive highly-engaged customers, how customers interact with the site and its functionalities, product preferences, and countless other insights about audience segments.