Lifebroker is a leading specialist online broker of life insurance, helping Australians to find the best coverage from the top providers.
We have been Lifebroker's digital partner for many years, delivering several website iterations as the business has grown and evolved, and a number of small campaign pieces.
The 2011 redesign was about refreshing the brand, improving usability and optimising for conversions. Clean and refined, the site features bright imagery and a minimalist information architecture to lead people down one of two key conversion paths – life insurance or income protection.
Once you’re there, we’ve streamlined the quote process to keep in simple. The aim is to bring it back to basics by focusing on these two core areas of Lifebroker’s business.