ASA Cultural Tours

For 38 years ASA Cultural Tours (ASA) has provided a growing collection of cultural tours across 45 countries worldwide.

With an old website that no longer met the needs of the organisation, Evolution 7 was engaged to deliver a website that just as easy to navigate for CMS admins as it was for the users. We streamlined ASA’s publishing process by implementing a sophisticated content management tool that delivered dynamic content across the site.

The resulting website is a vibrant and engaging fully responsive website that acts as a hub for information on upcoming cultural tours, events, lecturers and tour leaders. The user is instantly charmed with prominent and emotive visuals, capturing the essence of the tours provided by ASA.

We were delighted that the digital execution was recognised as a finalist in the 2014 AIMIA Awards.

The newly designed ASA website features a clear and distinctive identity, with visual styles that enliven ASA’s brand whilst at thesame time engages new and returning audiences.
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Academics as tour leaders

Through customer research we discovered returning customers were focused on the tour leaders who are also academics and experts in their fields. This informed our decision to draw attention to the tour leader on the trip.

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Responsive by nature

We learnt through market research that tablet use was on the rise. We ensured that the digital experience was consistent on any device or screen size.

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Filter controls

The site delivers value to the user through providing a comprehensive wealth of resources, easy-to-navigate information, and content with sophisticated category and filter control.

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