Australian Asthma Handbook

The Australian Asthma Handbook constitutes the national asthma treatment guidelines. Evolution 7 and the National Asthma Council worked together to create what is now recognised internationally as a leading example of a guidelines publication.

The National Asthma Council Australia (NAC) is a not-for-profit organisation which supports and promotes efforts to improve quality of life and health outcomes of people with asthma, and their carers. As part of this work, the key publication is the Australian Asthma Handbook (AAH), which constitutes the Australian national asthma treatment guidelines. The seventh edition was due to be published in 2013, and NAC took the bold move of reimagining the Handbook as a digital resource. They needed a full design and development of a standalone website to be the home of this flagship publication.

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The transition from printed documents into a digital platform

We architected a site that could replicate all the intricacies and nuances of the print version, meeting the needs of the health professionals audience whilst still creating a new and enhanced digital platform. The print version was exceptionally dense; hundreds of pages long, with an array of breakout formatting, complex tables, diagrams and, most concernedly - many thousands of footnotes that needed to be carefully preserved and maintained in a living digital product.

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Simplifing the navigation

Requiring a very considered UX process, the site architecture achieves an elegance and simplicity that makes it easy to navigate, while delivering depth and breadth of content. The website has transformed the handbook from a traditional codex publication to a digital, living guideline resource, allowing prominence to be given to key messages and content, and allowing the user to make their own way through the information and guidance.

The redeveloped digital AAH was launched in Canberra by theHealth Minister (Peter Dutton), to much acclaim from industry experts and peers alike. The National Asthma Council has received positive feedback and recognition from around the world.
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