Find. Click. Convert.
Although Axton’s previous website had its shortcomings, there were still services and content that performed extremely well. Through keyword research, we zeroed in on opportunities and market niches where Axton could leverage its SEO wins and retain its position, too.
To get extra eyes on the business, we beefed up Axton’s marketing efforts with a full-bodied PPC campaign and digital advertising. Given the ultra competitive nature of the finance industry, and because Axton is a small fish in a big pond, we knew search marketing would be critical to the business’s success.
When clicking into individual product and service pages, users are presented with fuss-free enquiry forms. These forms were purpose built with minimalism in mind. By keeping the forms and corresponding copy simple, prospective clients need not fork over an abundance of personal information just to get in touch with someone on the Axton team.
To assist Axton with its offline sales efforts, we integrated the site’s various enquiry and contact forms with a user-friendly CRM, allowing the folks at Axton to nurture new leads without hassle or delay.