Destination Melbourne Website
Digital - Travel Tech
Destination Melbourne is a leading independent tourism body for Melbourne, which works with operators to capitalise on opportunities to improve the experience and service offering to visitors.
We were approached to develop an updated website that reflected Melbourne as a destination — vibrant, creative and fresh — and showcased the new style and direction for the brand.
“From the initial planning meeting to the launch of our new website, Evolution 7 were exceptional to work with.”
— Lucy Temple-Smith, Corporate Communications Manager
The end result was a fully responsive and engaging website with a compelling user experience that displays beautifully across all platforms. The user-focused design evolved from considered information architecture, providing logical pathways to the most important information, and enables key messages to be delivered with speed and fluency to target audiences. The design is vibrant and striking, utilising strong use of colour and typography, as well as evocative imagery.
Since the launch, bounce rate has dropped and average site dwell time has increased by 25%. View the full case study.