InterRetire

InterRetire specialises in managing investments and retirement savings plans for international executives.

InterRetire is a long-time client of Evolution7.  Run by Dale Hoy, InterRetire manages retirement plans for largely international executives and specialises in managing these investments/SMSF/retirement savings in a way that minimises tax payments internationally.

Prior to the launch of the new website, success had been driven by Dale’s activities, contacts and networking. Future growth and development of the business required the positioning of the business as more than a one-man-band.

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InterRetire’s existing website was static with dated branding, which didn’t reflect its offering. They required a modern and responsive website that appropriately positioned them in the market to support future growth, as well as to convey the breadth and depth of the organisation’s expertise.

With an increasingly digital-savvy target audience, InterRetire’s dated digital presence posed a risk that potential clients would not consider InterRetire a credible organisation to manage their wealth.

With little to no marketing activity undertaken previously, InterRetire also required support, guidance and strategy to undertake digital marketing activities.

The key challenge with this project was to evolve InterRetire’s business presence from being dependent upon an individual to having a stronger organisational presence.

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The result was a modern, functional, responsive website that positioned InterRetire above and beyond its competitors. Since launching in August 2016, the website has seen a 50% drop in bounce rate and an 87% increase in average session duration.

The key challenge with this project was to evolve InterRetire’s business presence from being dependent upon an individual to having a stronger organisational presence.

It was important that the website was designed with thoughtful UX in mind, allowing users to quickly and easily find the content they need, particularly as the audience are generally busy and time-poor.

We worked with InterRetire to distinguish between two equally important audiences — individuals and organisations. Within each of these audiences, the strategy team crafted user journeys that supported the decision making process.

Existing clients needed easy access to their accounts and to be able to find the information that they were looking for quickly and easily.


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The development of a three-month digital marketing plan supported the website launch and is assisting in generating leads for InterRetire through channels including LinkedIn and AdWords.

The client expressed his desire to retain existing brand and marketing assets, meaning the new design needed to convey the recently updated brand positioning while retaining the logo and ensuring the design worked holistically.

A launch optimisation plan including advanced SEO and tracking implementation ensured the migration went smoothly on launch date.

Opportunities to build the brand and grow traffic from organic search were discovered during the definition of a content marketing strategy. The focus was on demonstrating thought leadership and ensuring an appropriate and consistent tone of voice was used across the website and related communications.

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