The result was a modern, functional, responsive website that positioned InterRetire above and beyond its competitors. Since launching in August 2016, the website has seen a 50% drop in bounce rate and an 87% increase in average session duration.
The key challenge with this project was to evolve InterRetire’s business presence from being dependent upon an individual to having a stronger organisational presence.
It was important that the website was designed with thoughtful UX in mind, allowing users to quickly and easily find the content they need, particularly as the audience are generally busy and time-poor.
We worked with InterRetire to distinguish between two equally important audiences — individuals and organisations. Within each of these audiences, the strategy team crafted user journeys that supported the decision making process.
Existing clients needed easy access to their accounts and to be able to find the information that they were looking for quickly and easily.