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manifesto/philosophy
OUR SERVICE

Our ultimate loyalty is to our clients, without whom none of this would be possible. We develop close and lasting relationships with our clients. We strive to over-achieve on every brief and deliver powerful solutions beyond our client's expectations.

FORM & FUNCTION

While many promise, few deliver.

The perfect website is an elegant combination of:

  • Form: addressing the aesthetic body and shape of the site, its colour palette, imagery and design
  • Function: comprising a diverse range of powerful features from database-driven backends to intuitive navigation systems

Form is primarily about "looking". How does the site look? This is composed of the interface, the imagery, navigation, buttons, rollovers, typography, text, and basically the placement of every pixel on the page.

  • The choice and positioning of typographical elements
  • Range, depth, and type of colour palette used
  • Choice and treatment of imagery
  • "Emotional intensity" of the site
  • Arrangement of page structure and navigational elements

Function is primarily about "doing".

  • Finding a particular product on a site (searching/browsing)
  • Finding the information a user needs
  • Adding an item to a cart and completing the checkout process
  • Registering as a member on the site
  • The site owner updating the site
  • The site owner emailing site members
  • The site owner generating sales reports from a backend database