Abercrombie & Kent

Global luxury travel brand A&K appraoched Evolution 7 to completely redesign the A&K Australian site with a stunning new look to coincide with the launch of the A&K 2008 "Inspiring Journeys" brochure.

The site design captures the vivid experiences that A&K offer in a host of exotic and exciting locales; from Antarctica to Europe; the African savannah to the Patagonian Alps. Brilliant and vivid imagery is a highlight of the design, and every element from typography to the smallest graphic has been carefully designed and refined for maximum impact.

Utilising an innovative CSS "liquid" layout, the site scales elegantly and maximises viewing at larger resolutions without sacrificing readability or usability. Navigation and structure have been carefully designed for ease of use and to intuitively guide the user through the site; each destination is colour coded as per the brochure to assist with this goal.

The site was built from scratch in under 4 months, including a completely customised content management system (CMS) that controls destinations, journeys, dates & pricing, articles and a host of other site content.

Other features of the backend include event tracking and reporting, booking management, brochure and subscription requests, and an image publishing system.

Evolution 7 also developed a range of other creative and collateral, including emarketing newsletters, banner creative and associated material.